Not Throwing away my Shot

Let’s be real: Everyone in Texas claims to have the “best” coffee. It’s a bold vibe to claim, but at Longshot Coffee Roasters, we aren’t interested in just shouting into the void. We’re interested in the math, the science, and the actual receipts.

To be the best roaster in Waco, we’ve realized that "passion" is just the baseline; process is the differentiator. We’re moving past the "trust me, bro" era of roasting and leaning into a framework that is 100% verifiable.

Here is the technical breakdown of how we are leveling up the local scene through measurable standards.

1. Data-Logging (Because Vibes Aren’t Repeatable)

Consistency is the hardest part of roasting. If you love a bag today, you should love it just as much next month. To make that happen, we’ve moved our entire workflow into a digital ecosystem that tracks thermal variables in real-time.

  • The Fact: We monitor the Rate of Rise (RoR); the speed at which the bean temperature changes; every single second.

  • The Wise Take: If we can’t map the roast, we can’t repeat the magic. By controlling the Maillard reaction with software precision, we ensure your favorite profile doesn't have "off batches." No guessing, just data.

2. The "80+ Point" Standard

We don't just buy "coffee." We buy according to rigorous industry specs. We strictly source beans that meet the Specialty Coffee Association (SCA) grading standards.

  • The Fact: We only roast Specialty Grade green coffee. This means the beans have zero primary defects and a certified cupping score of 80 or higher.

  • The Wise Take: Most coffee you find in a grocery store is "commodity grade" (read: mid). We are sourcing from the top tier of coffee grown globally. It’s not elitism; it’s just better raw materials.

3. Radical Freshness (The Chemistry of Flavor)

Coffee is an agricultural product, but the industry often treats it like it’s shelf-stable for years. Chemistry says otherwise.

  • The Fact: Longshot operates on a Roast-to-Order model. We don't keep "backstock" of roasted beans sitting in a warehouse.

  • The Wise Take: Science tells us that coffee hits its peak flavor window within 7–14 days of roasting due to CO2 degasification. By the time a mass-market bag reaches you, it’s often "flat." Because we stamp every bag with a roast date, you can verify that you’re hitting that peak flavor window every time.

4. Objective Quality Control

Before any coffee is cleared for sale in Waco, it has to pass a "vibe check" that is actually a technical audit.

  • The Fact: Every batch is cupped (professionally tasted) according to SCA protocols to ensure it matches our documented "Target Profile" for acidity, body, and sweetness.

  • The Wise Take: We don't ship based on "good enough." If a roast curve deviates from the master profile, it doesn't make the cut. We do the homework so you don't have to.

The Bottom Line: We’re Showing the Work

We love Waco, and we think this city deserves a coffee roaster that’s as obsessed with the "how" as they are with the "why." We aren't aiming for the top because we have the flashiest branding—we're aiming for it because our processes are built to get us there, one data point at a time.

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Humble Beginnings